Case Study
Alignment of Executive Team around shared purpose for non-profit promoting classical music
Context
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Large private non-profit organization promoting classical music in Spain
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CEO wants to align her executive team formed by 12 people of 2 different backgrounds: artistic and management
Approach
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Diagnostic via individual interviews allowed to identify each member’s background, perspective, and motivations
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Team dynamics and leadership styles were assessed
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Common ground and shared motivations were identified
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Workshop with the Executive Team was conducted, covering the following elements
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Action plan and commitments (group and individual) were documented and followed up in the following 6 months to ensure implementation
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Communication to the entire organization was led by the CEO and rest of the Executive Team
Results
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Alignment and motivation around a common purpose
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“Before and after” situation when it comes to team dynamics and personal connections among team members
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Reinforced leadership by CEO and executive team
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Communication and involvement of the whole organization around new purpose